Language barriers make business challenging. Being able to communicate with different cultures is very important when it comes to your business, and as in any business, no matter the size, you can profit by overcoming language barriers.
Thanks to the increasingly global environment in which we all live and work, small business owners have expanding opportunities to sell to customers who speak other languages. Those who do broaden their market reach to non-English speaking customers, increase sales and build brand loyalty with those who appreciate the extra effort required to cross the language barriers. (And don’t we all?)
On a recent tour to a small Aloe Vera farm in Fuerteventura, Canary Islands, I noticed that the staff was not only fluent in French, but they were also fluent in other languages like English and German. After the tour the customers were able to buy the products that the farm made and every single one of their sales staff was able to communicate to each of the customers there. Not only were people queuing to buy their products, but it caused the customers to walk away happy, not frustrated, and hopefully they will either return, order online and refer one of their family or friends to take the tour and/or buy the products as well. Yes, it was only a small family business but they knew full well how to make the most of their sales’ process: speak their customers’ language!
Did this small Aloe Vera farm and its staff really benefit from having these diverse language skills? They certainly did. Could you?
Selling a product, whether in person, on the phone, or even online is frustrating when you don’t speak the same language. What happens when you or your customers get frustrated or confused? Your deliver an average if not poor service and your prospect will probably buy elsewhere. This is something you want to avoid when you are the owner or manager of that business. Your sales staff and your marketing staff should be able to communicate with any of the business’ prospects and customers.
At VICI Language Dynamics we enable businesses like yours to speak, relate and communicate with your customers. Reach out to us today to discuss how our team of professional native linguists can help your business be the best it can be.
You can also download our Free InfoPack for more info.