The Phil Gower Way!
- Avoid alliteration always.
- Prepositions are not words to end sentences with
- And don’t start sentences with ‘and’.
- Don’t forget to use a full stop
- Avoid clichés like the plague. They are so old hat.
- Comparisons are more harder to get right, so don’t use them.
- Be more or less specific if you can.
- Never generalise, generalising is always inaccurate.
Eight. Be consistent
- It’s a real waste to use more words than you need to, it can waste time and paper and even ink and leads to long waffling sentences that just end up meaning nothing, in fact the world today is overcome with an encumbrance of vastly inflated and exaggerated self-importance being delivered through the vehicle of language gigantism.
- Who needs rhetorical questions?
- Exaggeration is a billion times worse than understatement.