VICI Language Dynamics Blog

Stop Thinking Big (2)

Stop Thinking Big (2)

Paulo Coelho once said: “If you think big, your world will be big.” As entrepreneurs and business owners, this is a message we hear again and again: the power of thinking BIG.

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STOP thinking BIG

STOP thinking BIG

Yes, I know, this is a bit of a strange statement coming from me! And yet, I truly mean it. Why? I have been working hard in and on my language business for the last 17 years now. I am a true entrepreneur. With the good and the bad.

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Languages in the IT support sector: specialist interview

Languages in the IT support sector: specialist interview

Following up my repost of a brilliant article touching on the benefits of language training in IT support functions, I wanted to write a post deep-diving into the topic.  To get a first-hand account of what an invaluable asset multi-lingual helpdesk staff can be, I...

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Language training in hospitality – why bother?

Language training in hospitality – why bother?

Not far from our French office in Lons-le-Saunier is a lycée (state funded secondary school) specializing in “hôtellerie”. In addition to hospitality qualifications like business management and team leadership, it offers specific vocational courses; Hotel Technology...

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Products, branding and foreign languages

Products, branding and foreign languages

I was recently invited to a networking event by the Made in Jura Association in my town in the Jura, one of the last great undiscovered areas of France.  Not only was it a well-planned and thoroughly enjoyable networking opportunity but something I hadn’t done before:...

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No stranger to controversy.

No stranger to controversy.

No stranger to controversy, Sports Direct has scored another own goal after banning staff from speaking Welsh at its store in Bangor, north Wales. Sports Direct tried to blame health and safety, but banning the official language of Wales? It would be like telling...

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